Tuesday

Importance of Branding techniques:

A brand is a product from a known source or organization. The name of the organization can also serve as a brand. The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values). You can get good branded ideas from a Marketing Company. It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience. An ad campaign that focuses on introducing, re-introducing or enforcing the brand for a particular product or organization. Branding is one of the most unappreciated aspects of web advertising because so many people focus on click-through rates. This is unfortunate because studies have shown internet advertising to be highly successful in building brand awareness.
Branding is a process by which both a brand and brand identity are developed. Doing this on the internet is very important and can be the difference between long term success and failure. In this article we will discuss how to brand our self online and give you specific things you can do to do that.
Buy your name as your domain name. This is getting harder to do as more domain names are bought up, but you still have to try.
Get a professional logo and use it. This is going to be your header on every page you build. You are creating a memory and it starts at the top of the page.
Be consistent with layout and color. How many websites have you been to where the background color changes as you go from page to page. Or the font is different. Consistency in everything you do is important.
To brand yourself people need to know who you are. One of the best places to do that is at discussions forums. You can become a known entity and drive traffic to your website just by doing forum marketing correctly. This takes some time, but if you are helpful and offer quality information to the discussions you are involved in you are branding yourself with every forum post you make.
Understand that building yourself as a brand takes time. View it as building a house one brick at a time. Your bricks are the things you are doing. These are the basics of internet marketing. Blogging, social networking, article marketing, classified ads, ezine advertising, publishing a newsletter, traffic exchanges, and so on.
This is 5 basic things you can do, and should do, to brand yourself online. Branding yourself is one of the smartest things you can do and will pay off for you in future years.

10/06/08

1 comment:

Sandeep said...

But one needs to be sure of payment before doing home jobs as there are many frauds in this business especially in Pay per click network.

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