As Outsell noted in its Hot Topics report, all current b-to-b solutions for vertical search include the following features. The content serves business professionals. Search results are drawn from content related to a specific industry segment or profession to maximize the relevancy. The each provider sets the specific target content or lets the user select the specific environment from multiple choices. The search provider applies vertical subject matter expertise to avoid Irrelevance or ambiguity.
The provider identifies sources and presents only meaningful content where key words or topics have multiple meanings and only some of those are relevant. The content can be from proprietary sources, from the open Web, from sponsors and advertisers, from other users, and any combination of these sources. The solution can be an alternate means of accessing structured database content, such as a business directory, that may also be accessed by a taxonomy or outline. The solution adds value for the user when the structure provides comparisons and relationships among the content.
The provider identifies sources and presents only meaningful content where key words or topics have multiple meanings and only some of those are relevant. The content can be from proprietary sources, from the open Web, from sponsors and advertisers, from other users, and any combination of these sources. The solution can be an alternate means of accessing structured database content, such as a business directory, that may also be accessed by a taxonomy or outline. The solution adds value for the user when the structure provides comparisons and relationships among the content.
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