End of marketing leads to sales:

Hello Readers. Hope this holiday season makes great and awesome experience to all. Well we’ll see the post how marketing and sales are inter related one. This article is a short study on where marketing stops and sales begin. With an increasing demand for online purchasing, the line between these two processes has been blurred. Marketing, by the definition presented, may be considered the same as sales for online transactions. This forces a different view of the technology and robotics currently deployed by ecommerce businesses.

At first sales is defined by he exchange of goods or services for an amount of money or its equivalent; the act of selling. The process leading up to the sale, whereby a prospect is converted into a client, usually involves a lot more. Longer sales cycles and higher prices demand even more time to build client trust and require more effort for them to stick with your product or service offering. Marketing, defined in offline terms, is what you do when you are not in front of the customer to persuade them to buy what you are selling.

The act of sales is what you do or say on the phone or in person. By dissecting the definition between sales and marketing, we start to take a very different view of how we "sell" offline vs. online. In this matter Price and convenience have now become commoditized in many ecommerce verticals, causing companies to look more closely at their online marketing activities to attract prospects, increase sales and retain clients. In the online world, one could argue that there is no such thing as sales. There is no face time with the customer to persuade them or interact and appeal to their emotions. However, companies have learned to ask prospects what they want and then use technology to tailor their sales message to better connect with the problem or need. Also, companies like Amazon have pioneered predictive buying and can bolster sales by offering products related to items already purchased. These two examples best emulate offline selling by creating an artificial intelligence at the point of sale.

To best analyze a businesses current process, break the sales cycle into 5 parts:

1. Prospecting (identifying, sifting and sorting)
   2. Conversion (raising demand and lowering barrier)
   3. Creating a unique buying experience (what happens at the point of sale)
   4. Saying thank you
   5. Keeping in touch (retention)

Are you ready to stop your marketing methods and ready to improve the sales