We can easily find that there is a mean difference between the online and offline selling criteria. But now we have a great look at for major differences of same. Online selling differs from person-to-person "offline" selling. In selling online, you don't have the opportunity for that natural two-way dialogue. People come to your site and are exposed to a one-way reading of your message, which can feel impersonal. Check it out for yourself. If you look at 9 out of 10 website home pages, what do you see?
Why is this problem? Because these sites are offering their solutions long before visitors can have any sense that they are being understood, and long before they feel any Sense of trust in what they're seeing. Visitors come to sites because they have a problem in mind and are looking for answers. It's easier than you might think to solve the problems of one-way communication, impersonality, and lack of trust. All you have to do is put yourself in the position of your site visitor, articulate their specific issues or problems, and gently offer solutions that they can choose without feeling as if they are being "sold." Here are some simple ways you can warm up your site so you get as close as you can to a natural two-way dialogue.
Beware of over-using "I" or "We" on your home page or at the beginning of your written message. Last and maybe most importantly: I'm always surprised by how few website owners seem to actually want to communicate with the potential customers who visit their website. But...have you ever gone to a site to order a product or service and ended up calling the toll-free number instead? Have you ever thought about why you did that? Maybe it was because you could ask questions of the live person who took your order, and this increased your sense of trust. Try it on your site. You'll love talking to your website visitors because you'll be able to help them solve their problems.
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