Successful branding research and management system:

Leadership is the most powerful way to differentiate a brand. The reason is that it's the most direct way to establish a brand's credentials. And these credentials are the collateral you put up to guarantee performance. Here I would like to give some familiar brand identity like “connecting people”, Business on demand, High performance delivered etc… From these words you can easily identify these brands of Nokia, IBM, Accenture respectively. Marketers engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed by attributing a personality to or associating an "image" with a product or service. A brand is therefore one of the most valuable elements in an advertising them. The art of creating and maintaining a brand is called brand management. Branding Research first determines attributes and benefits for a product in a specific target market. This information is obtained through qualitative research such as primary interviews or ethnographic research. The perception of each of these attributes is then tested quantitatively. Brand name is defined by a name given to a product or service which accomplishes some standards. This article analyzes and essential of branding parameters.
In brand research brand valuation is important one. In business matters Branding Research is one of the powerful parameter. Branding Research can be performed for products, services, brands, or people. A measure of how the brand influences customer demand at the point of purchase is applied to the intangible earnings to arrive at branded earnings. This is a benchmark of the brand’s ability to secure ongoing customer demand (loyalty, repurchase, and retention) and thus sustain future earnings, translating branded earnings into net present value. This assessment is a structured way of determining the specific risk to the strength of the brand. We compare the brand against common factors of brand strength, such as market position, customer franchise, image, and support.
In future branding is one of the most powerful parameter for all business growth as well as plays key role on international business management systems.