Systematic approchement for online marketing/Internet marketing:

Hey folks! This article gives Online marketing research and how it could be evaluated itself? Let’s come inside to the E-commerce network and the research notes. Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. Here is a new commer known shopwiki is revolutionary for shopping since it actively seeks out every store on the internet in a similar way that Google finds every web site, by crawling the web. Traditional shopping sites will only show you stores that have paid for placement, and ShopWiki will give a shopper everything regardless if we can earn anything.This factor presents a novel approach for conducting online marketing research based on several concepts such as active learning, matched control and experimental groups, and implicit and explicit experiments. These concepts, along with the opportunity provided by the increasing numbers of online shoppers, enable rapid, systematic, and cost-effective marketing research.
Some essential factors should consider in e-commerce arena.
Determining price sensitivity:
The price sensitivity of a product can be measured with matched groups, with each group being offered a variable discount based on offering e-coupons of varying face value to the individual groups. The response can be used to approximate the (unknown) relationship between price and demand. Segment-specific price sensitivity can be similarly determined, with all of the individuals in each group being restricted to the specific segment for which the price sensitivity is desired.
Determining cannibalization effects/brand loyalty:
Often a discount on an item increases the sales volume of that item at the expense of the sales volume of other items. One way of estimating the cannibalization effect is to select matched groups who have the product in question in their shopping cart. To each matched group except the control group, discounts of increasing amounts are offered on a competing product. The number of individuals who abandon the original item coupled with the discount value at which the switching occurs provides insights into brand loyalty.
These factors are more important while online marketing executed!