Everyone who is considering doing business with your company is checking out your Web site - every single one. But most sites are ignored by their owners, left lingering full of "hot" news items from two years ago. Will you let your site grow old and start hurting your business instead of helping it? By paying the proper attention to your site, it will return the favor with dollars for your company's bank account. This guide contains some simple pointers to help all negligent Web site owners improve the profit-generating ability of their sites.
The Internet is the biggest lead-generating machine ever, and you don't need a shopping cart site in order to have Internet-driven sales. Information is communicated, trust is gained, and relationships are built - all online - before you ever speak to or meet with that potential customer for the first time. Online marketing is turning out to be a powerful marketing tool, and is overtaking conventional marketing strategies. But just like other marketing tools or strategies it has to be used properly for it to be effective.
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