Advertising and marketing on the internet focusing internationally:

Using FTC guide lines
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers. And help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to:
-à mislead consumers and consumers. Behavior or decisions about the product or service. In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is:
--->substantial
--à Not outweighed by other benefits and
---->not reasonably avoidable.

The FTC Act prohibits unfair or deceptive advertising in any medium.
That is, advertising must tell the truth and not mislead consumers.
A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes .$0 Down. May be misleading if significant and undisclosed charges are due at lease signing.

In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim. .tests show X. You must have at least that level of support.
Sellers are responsible for claims they make about their products and services. Third parties. Such as advertising agencies or website designers and catalog marketers. Also may be liable for making or disseminating deceptive representations if they participate in the preparation or distribution of the advertising, or know about the deceptive claims.
Advertising agencies or website designers are responsible for reviewing the
Information used to substantiate ad claims. They may not simply rely on an
Advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable, the FTC looks at the extent of the agency’s participation in the preparation of the challenged ad, and whether the agency knew or should have known that the ad included false or deceptive claims.

To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product. If the manufacturer doesn’t come forward with proof or turns over proof that looks questionable, the catalog marketer should see a yellow .caution light. and proceed appropriately, especially when it comes to extravagant performance claims, health or weight loss promises, or earnings guarantees. In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true.


Protect consumer policies online:
The Internet provides unprecedented opportunities for the collection and sharing of information from and about consumers. But studies show that consumers have very strong concerns about the security and confidentiality of their personal information in the online marketplace. Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused. These consumer concerns present an opportunity for you to build on consumer trust by implementing effective voluntary industry-wide practices to protect consumers. Information privacy. The FTC has held a number of workshops for industry, consumer groups and privacy advocates to explore industry guidelines to protect consumers.

Telemarketing:
Advertisements promoting credit repair, promising loans for a fee in advance, or touting investment opportunities may trigger application of the FTC.s Telemarketing Sales Rule if the ad allows consumers to order goods or services by telephone. In general, this Rule does not apply to general media advertisements. If you’re advertising credit repair, advance fee loans, or investment opportunities, or offering to recover money paid in previous telemarketing transactions, however, the Rule likely applies to you. Among other things, the Rule requires that certain disclosures be made before a customer pays for the goods or services. The Rule also prohibits material misrepresentations.

Testimonials and Endorsements:
Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can’t be used to make a
Claim that the advertiser itself cannot substantiate. Connections between an endorser and the company that is unclear or unexpected to a customer
Also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership. Expert endorsements must be based on appropriate tests or evaluations performed by people that have mastered the subject matter.

For more information please refer FCT

Advantages of Television marketing:

Marketing is the essential factor of any business to improve the performance of business locality through worldwide which defined from wikipedia ‘Marketing’ is one of the terms in academia that does not have one commonly agreed upon definition. It is really true when business comes first. There are different level of marketing techniques is there.
Below shows the example of types of Marketing

1. Internet marketing
2. Business marketing
3. E-mail marketing
4. Television marketing

This article provide full details of Television marketing Plasma TV Installation under Advertisement post. Television marketing has the huge Market value over the marketing niche. So the televisions are most important part of getting consumers. In market there are number of service provider are there for more details you can see here Home Theater Installation. These provider giving service to their customers in correct time which ensure customers back to them. Each and every day we have to face new technology and new brands which are serviced by them accurately and truly. Major corporations are also giving their advertised in many satellite televisions which graphically increase their revenues.

Rules for Email Marketing:

The new rules of email marketing share a core attribute they are customer-centric. This means they take an outside-in perspective, from the vantage point of the customer rather than the company; and second, they recognize that the value a company creates must come from current and future customers.
The new 1to1 rules below articulate and apply these concepts specifically to email marketing.

Build Your Reputation, Not Your List

Back in the late 1990s, IBM took a chance. It created the IBM Software Premiere Club, an opt-in marketing arm for software purchaser’s at large companies. By abandoning the common opt-out model, IBM put power in the hands of customers at the cost of limiting the number of contacts on its email marketing rolls. The results: IBM’s click-through-rate jumped to nearly 20%.x No legit marketer wants to be viewed as a spammer. Yet, many still operate in a “quantity over quality” mindset, and haven’t made the transition IBM did. “They might use opt-in, but a lot of marketers are still more concerned with, ‘How can I add more email addresses to my list?’ and ‘How many emails can I send per hour?’” says Richard Beach, Delivery Management Officer, and Right Now Technologies. The broadcast approach isn’t working anymore. Internet
Service Providers (ISPs) have become increase singly diligent (and successful) in their attempts to protect their customers from the onslaught of bulk email. The algorithms and approaches used by each ISP are closely held secrets, but all the major players employ some form of controlled email filtering. AOL, for example, blocks about 75% of the roughly two billion emails it receives each day. To make it through, smart
Email marketers use authentication mechanisms, in which their identity is validated by the ISP; and accreditation procedures, in which they secure the status of a “white-listed” source to ensure delivery by the ISP.

Reputation = brand

In this environment, the reputation of the sender becomes paramount. It’s not a warm-and-fuzzy concept. It is an empirical and quantified assessment of marketing practices made by an ISP or by third-party organizations like TRUSTe. Unfortunately, reputation is a fragile asset that is easily damaged.
It can happen when individuals who receive the email click the “this is spam” button, which alerts the ISP to the behavior of the marketer, lowers the reputation score, and increases the chances that future emails will be blocked before even reaching the inbox. In the war against spam, companies that specialize in the
maintenance of blacklists purposely plant email addresses where spammers are likely to find and harvest them. These “spam trap” address are indistinguishable from valid addresses, and they find their way onto email lists rented by marketers in their quest to broadcast their messages more widely. However, when an ISP detects that a marketer is sending to a known spam trap address, it further cuts into reputation. Also,
that reputation is maintained at the Internet domain level (e.g., ‘www.Company.com’), which means a damaged reputation doesn’t just hurt the current campaign—it injures the brand, too.

>>Taking Action Required

Grow your list organically: Populate your email list with individuals who have expressed an explicit interest to receive your communications. It requires at least moving from an optout to an opt-in policy, and ideally to the practice of using confirmed opt-in (in which individuals receive a notification email confirming the opt-in) or double opt-in (in which the individual must actively reply to the follow-up notification email).
Make it easy to unsubscribe: Marketers cringe at the thought of helping customers to unsubscribe from their email list, but it is in their own best interest to make the process prominent and painless. If a recipient doesn’t unsubscribe but instead uses the “this spam” button to suppress your emails, future emails will be blocked, never reaching the inbox.
Never stop scrubbing: Ongoing list hygiene is essential given that annual email address turnover is 30%. Touch base at least semi-annually to confirm the individual still wants to hear from you, and let customers dictate the frequency of contact going forward.
Be trustworthy: More trust means more business. Online merchants who are trusted, for example, have greater success in soliciting and receiving self-reported information from customers that enables sharper personalization and targeting. Permission-based email using confirmed opt-in, an easy to find and clear privacy policy, and avoiding using “pre-checked” subscription boxes are a good start.

An analysis of Advertising Programs for vertical search:

The following section sheds some light on the variety of models within the vertical search space. Unlike the mass market and general search engine CPC model, individual niches are experimenting with a broad array of programs:

CPC:
“Cost Per Click.” This is the most common format and was popularized by Google. An advertiser pays only for each time that a user clicks on its ad. In actuality, the advertiser receives “free” awareness if the ad is not clicked, and lively discussions are taking place to quantify the value
of “preclick” impressions. The ugly flip side to CPC is the very real issue of click fraud: About 10% to 20% of all clicks are fraudulent in nature. New companies like Adbrite have found success with flat-fee formats rather than click-through methods.

CPM/CPI/CPV:
“Cost Per Thousand,” “Cost Per Impression” or “Cost Per View.” This model is the standardized, traditional method of online advertising and is emerging as an option in vertical search environments. If you generate more leads from your website you can go for search engine optimization services


Flat Fee/Fixed Fee:
This seems to be the most popular early ad model for most of the vertical search engines. Often it is not just a keyword that is bought, but a comprehensive package: a bucket of keywords, listings in product areas, affiliate network membership and search engine optimization services. We see this trend continuing as the vertical world builds its user base, and as marketers learn
the craft of vertical search marketing.

Web Order Entry/Self-Service:
Many vertical search engines sell their advertising programs through an engaged professional sales force. However, a good number are inserting a commerce based system whereby
marketers can buy, monitor and revise their ad campaigns themselves simply by entering
their credit card information through a self-service, password-protected interface.

Conclusion:

For publisher need to more traffic on their site using SEO techniques in order to revenue increase. Most publishers are well regarded for their comprehensive directories of an industry’s
suppliers. We believe that few publishers have moved this content into a search engine, and that it remains in directory format. Those who do move their content into a search engine will have a competitive advantage in the marketplace, both with users and advertisers. Product guides
can also house white papers, video based product demos and abstracts.

Exclusive Market Report from Mohamed Arif:

Author: Bill Kraft Copyright 2007, Makin' Hay, Inc., All Rights Reserved

The common thread was that brokers lost them and/or their families' money -- sometimes in large doses. These losses, for the most part, had nothing to do with mistakes; they had to do with regular bad trading. One subscriber, for example, turned his money over to a brokerage which sold his whole portfolio of stock and invested in issues that fell dramatically. Here, the problem is opening a discretionary account. Most retail investors dutifully sign the agreements presented by the broker when the account is opened and fail to realize that they are giving the broker discretion to trade their account. In the old days, and to a lesser extent, today, that led to churning. Churning is a device whereby the unscrupulous broker trades very frequently in order to gain commissions for himself. I make it clear to my broker, in writing, that they do not have the authority to trade in my account unless there is some margin issue that must be satisfied. No one cares more about your money than you, so you should be making the ultimate decisions.

One subscriber suggested that the only safe way to trade is by avoiding the live broker and using an online broker where there is great ease of trading. I agree that online brokers can be a great way to go PROVIDED the investor is knowledgeable. The knowledge must come first if there is going to be any serious chance of success and sometimes that knowledge can be gained with the assistance of a good, honest broker. It can take some effort to find the right live broker, but your money is important and the effort worthwhile. Most people spend more time deciding what brand of refrigerator to buy for $500 or $1000 or $1500 than they do searching out a broker to whom they are going to entrust their life savings. What kind of sense does that make?

Another subscriber pointed out that brokers are nothing but salesmen who sell the stocks in the brokerage inventory. Of course, that statement is too global, but there are many who fall directly into that category. Firms have literally had (and undoubtedly some still do) a "stock of the day" that their brokers are supposed to push to existing and cold call clients. Avoid those guys like the plague. The fact is, there are some good brokers out there. I have one. The good ones won't push you to buy. They will answer questions, get information, help you get good fills and even help educate you. They will have time for you and won't try to fast talk you into something for their benefit alone. They will help you get good fills. I suggest you interview live brokers either by phone or in person and find out what they are doing in their own portfolios; learn what strategies they are using in their own accounts and decide whether that is a strategy for you. If they say they only buy and hold, ask them: Until when? Death is not the right answer.

Market Tactics:

From this site we offer numerous resources, articles and tutorials to help both those new to marketing and the seasoned professional understand marketing principles and other basic marketing concepts. Additionally, we offer resources devoted to marketing and advertising history as well as information on several other specialized marketing topics. Finally, one of our most popular topics, The Marketing Plan, is found in this topic area.